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Marketing and Feeling Dirty

So as I mentioned previously I just started a new role as Director of Marketing in my consulting firm.  It’s a brand new role, one that I argued for 2 years to have created and hopefully have me fill it.  With so many choices in our consulting niche, I argued, we have to do something to stand out.  Our brand presence is atrocious, and we need to not only make it good, we have to outshine everyone else.  And I got what I wanted - yay! 

Except now, I feel kinda dirty.  Saying that I’m in “marketing” makes me feel  dirty, sleezy.  I read the word ‘marketing’ and I cringe. Marketing has a deserved bad wrap I think, and I’m no exception to feeling that negative image when I say the word.  More than a few people I’ve told about my new position sneer slightly when I say “marketing,” automatically assuming I’m going to turn into a sleezy car salesmen type that seem to hide behind ‘marketing’.  

I don’t want to be the sleezy car salesman.  When I say I’m in marketing, I don’t want people to think insane sales numbers inflated by ego and a desire to look awesome.  My vision for marketing is refine the message, create a brand image that’s consistent with our values as a company, and work to establish my firm as expects in our field.  When I say I’m in marketing, I want people to think that I give 100% every day to do 3 things: 

  1. Get my message in front of the people who want to hear it 
  2. Give my firm the tools to always have it’s best foot forward
  3. Establish ourselves not just as a firm, but as a source of information and expertise. 

That’s it.  Ego doesn’t factor into this.  If I’m successful, it’s only because I took the time to understand my niche, create a solid plan, and be willing to adjust that plan as I go.  I’m hoping that I can do that.  My vision includes a lot of social media, web marketing, revamping image, putting what’s really important forward—and cutting all the fluff marketing.  

Here’s the being in marketing, and still having a soul :-)

Creativity, Risk, and Business

I’ve noticed that my time as a consultant, I noticed that I was taking less risks.  While I noticed it other places, I noticed that my problem solving seemed to a little bit too much “by the rules.”  I think for most people, this is a fine state of being, and being a problem solver within proscribed lines is a valuable asset, and definitely beneficial in any business. 

But as I transitioned from a consultant back into the realm of communications, my true passion in life, I feel boxed in by my own thinking.  I find myself reaching out into the world for the How-Tos and Whys, whereas earlier in my life I would have just crashed and burned till I got it right.  I’m in a very different scenario than I was in college when I had the option to fail spectacularly, but that doesn’t mean that I shouldn’t be willing to take more risks.  

Taking Risks is ultimately what drives us forward.  It takes a certain kind of learned fool-hardiness to be a regular risk-taker—not to mention a strong constitution.  Those true risk-takers who change their lives, their business, their world—do things without any guarantees.  There’s no certainty to striking off the beaten path—but for some, it’s the only way.  

I’ve been pidgeon-holing myself into the “this is how it’s done, and I should stick to that,” kind of mentality, and I feel like I’ve been limiting myself and not taking risks because of 1) the inherent nature of consulting work is to be conservative and 2) I’m in a new role with completely different responsibilities.  My compulsion is to mitigate the risk there by finding what’s worked and utilizing it myself.  

But I don’t think that’s the right thing to do.  Anecdotally, It’s hard to think of anything in history that was created through following the norm.  Greatness is inherently risky.  

But one glimmer of hope — I recognize this risk-averse nature in myself, which means that I can change it.  If I can see it, I can make a difference.  

So here’s to breaking free of the bonds of conventional wisdom, shucking shackles, coloring outside the lines, thinking outside the box—daring to be different and confident in that difference.  Here’s to the ever powerful - “What If….” and the rejection of the status quo to create something grand, fantastic—something great.  

laaverosada:

As many of you already know, a beautiful and preposterous game by the name of Glitch closed its doors two days ago. Even though Glitch is now gone, that doesn’t mean that Glitch inspired sharing of creativity has to go with it. Elendraug had the right idea when he started a giveaway for custom made Giant Icons, but sadly, that giveaway ended today. Now it’s my turn to pick up the slack.

PRIZE:

A custom crocheted plushie of your avatar in Glitch, lovingly made by yours truly.

It will measure about 7 inches tall, and while my avatar ended up being pretty simple, I’m not afraid of details. Also, the circle eyes, v-shaped mouth, and no ear or nose look is just a style I like, but I’m more than willing to accommodate to make your plushie look the way you want.

Rules:

  1. Reblog and/or like this post to enter (you may do both)
  2. You must have an existing account on Glitch.com (and therefore an avatar)
  3. Keep your askbox open
  4. For obvious reasons, you have to be comfortable with giving me your mailing address
  5. I’ll ship internationally
  6. The giveaway ends December 24, so that gives you two weeks to get your reblogs and likes in
  7. You don’t have to follow my blog to enter
  8. If you want to enter but don’t have a tumblr account, drop me an email at laaverosada@gmail.com with the subject, “Glitch Giveaway” and I’ll get you added to the list
  9. Save a copy of your spritesheet just in case something happens to the site before the giveaway ends

And that should be it. Thanks, everyone. You, the community, are part of why this game was so great, and you all deserve so much more than just my silly little dolls.

elendraug:

ELENDRAUG’S GLITCH GIVEAWAY

As many of you know, Glitch is closing this weekend. I want to do something to mark the occasion!

PRIZE:

A custom, handmade Icon of your favorite Giant. Read more about them here!

It will measure around 5” tall (12-13cm) and will fit perfectly on a bookshelf or a desk. Please note that this is my first attempt making them and it will take time!

RULES:

  1. Reblog ONCE. Tumblr won’t acknowledge additional reblogs, anyway!
  2. Likes count!
  3. Please keep your askbox open.
  4. Giveaway ends on December 11th, 2012. (The Giants love 11, amirite?)
  5. Don’t be a jerk.
  6. You must be comfortable giving me your address, for obvious reasons.
  7. I will ship internationally!
  8. You do not need to follow me, but please follow Glitch Cosplay (and participate in our projects)!

That’s it! Thanks, everybody!

Building a Home for a Community - Part 2 

image


This installment I’m going talk about the last couple weeks up until the game actually shut down, December 9th.  That, I think, deserves it’s own installment in this series. 

The Website

So I had this crazy concept—create a Facebook specifically for my community, for “Glitchen” as they are called, the players of Glitch.  I had a solid idea for the functions of the site thanks to my time on Gameful.org, but the execution was a drastically different thing.  

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Building a Home for a Community - Part 1 

This is going to be a running series, as it happens — so I’m not sure how long it’s actually going to be, but should be good stuff.

So I want to start with the basics.  Last week, a game that I adored announced that it was closing down in a little under a month.  Up until this point, none of the community had any idea that any was wrong with the game, and it came as a pretty big shock.  

The game is called “Glitch,” and it’s a browser-based MMO that was wonderfully goofy, kinda psychedelic and had no combat.  Its focused primarily on exploration of the world and crafting.  It uses a system similar to Eve on-line, where training skills and in games requires real world time.  Start out at just a few minutes, and towards the end can take weeks.  

Anyway, the zany story which is ripe with innuendo and adult humor, all wrapped in a colorful animation style that’s utterly unique in the world of gaming, Glitch captured the hearts of a lot of people …. just not enough it would seem.  

The game closes on December 9th, and it’s pretty sad.  In light of it’s imminent demise, satellite communities started to pop up everywhere: Flickr groups, DeviantArt, Facebook, Tumblrs just to name a few.  

But what all the screenshots in the world wouldn’t capture was the community.  People had seen saying that it was the community that made the game, not the other way around (there’s probably a deeper lesson in here someplace), but a lot of people were upset about the loss of the community, in addition to the game itself. 

My first instinct was to create a game as a home for these displaced Glitchen (players of Glitch call themselves Glitchen), but as I’m not a dev (even if I was a dev) it was going to take a long time to get something like that in place.  By the time it was ready, the community as a whole likely would have fallen apart, or been greatly diminished.  

My next piece of inspiration came from the amazing Jane McGonigal.  She started a site called Gameful.org that a while back I helped with a while back.  The site had originally been on WordPress using a plugin called BuddyPress, which turned it into a social network, kind of on-demand.  From there, the team used CubePoints and Achievements to gamify the site.  Completely custom branded.  

So I thought - holy crap, I can do that!  I posted in the Facebook group, found a couple partners in crime, and set off to this vision of someplace for our community to live that felt distinctly Glitch, and had a feeling of game — hopefully get the best of both worlds.  

Thus, my journey of building a home for a community begins …. 

Twesome Tweet Twiming - The Best Times to Tweet

Timing is everything when you are communicating.  The phrase “There’s a time and a place for everything,” comes to mind for me here.  For example, telling your significant other about a persistent itching “down there” immediately after being intimate - probably not the best time.  Or a chef coming out to talk to his patrons and elaborating in great detail about a rodent problem he was having — again, not the best time such a communication.

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postcards-from-ur:

Dear glitches,
Following yesterday’s big, sad news, I decided to send a postcard (possibly many) to TS, as a way to thank all the team. It’s been an awesome ride, you guys, and I’ll miss you. If you glitches send a postcard, we might send enough so that every single team member has a postcard to keep after next month.
Here’s the address :
Tiny Speck, Inc.
360 Clementina St.
San Francisco, CA 94103
from the Terms of Service
love,
-balatik
PS: please reblog this message! and send a postcard! do it now especially if you live outside the US, it’ll take some time to arrive!

postcards-from-ur:

Dear glitches,

Following yesterday’s big, sad news, I decided to send a postcard (possibly many) to TS, as a way to thank all the team. It’s been an awesome ride, you guys, and I’ll miss you. If you glitches send a postcard, we might send enough so that every single team member has a postcard to keep after next month.

Here’s the address :

Tiny Speck, Inc.

360 Clementina St.

San Francisco, CA 94103

from the Terms of Service

love,

-balatik

PS: please reblog this message! and send a postcard! do it now especially if you live outside the US, it’ll take some time to arrive!